Marketing · white belt

Marketing White Belt

Marketing White Belt — 10 lessons building practical marketing skills for your business.

1. L01: What is marketing?Members
2. L02: Why marketing matters for small businessMembers
3. L03: The marketing mix: product, price, place, promotionMembers
4. L04: 'who is your customer?'Members
5. L05: Features vs. benefits: the language that sellsMembers
6. L06: Where your customer lives (channels)Members
7. L07: Writing headlines and calls-to-actionMembers
8. L08: Your first value propositionMembers
9. L09: Putting it all togetherMembers
10. L10: White Belt Marketing AssessmentMembers